The Railway to See Malaysia initiative, developed by KTMB, aims to position KTMB as the primary catalyst for rail tourism in Malaysia through a comprehensive campaign.

KTMB is attracting local and international tourists from Asia and beyond to discover Malaysia, promising seamless and enjoyable travel.

This campaign is poised to become the distinctive brand identity for KTMB, aligning the rail tourism industry with other prominent choices, such as medical tourism, shopping tourism, and eco-tourism, favoured by tourists visiting Malaysia.

The Railway to See Malaysia campaign marks KTMB’s preliminary efforts to enhance preparations for the Year of Visiting Malaysia, set to be celebrated in 2026.